Committal Radio Station
Capital
The next type of radio station was a commercial radio station.
The committal radio station I used was Capital Radio. Capital is a recurrent
and contemporary hit radio station this means that they used new music that is
in the charts and older music that is still popular.
Station ids
The station ids was used after most of the songs and at the
beginning and end of the advertisement that is on. The amount of station IDs
that I have counted during the hour of listening was 20 .They are that many IDs because they need to permote there radio station also it is used to tell the audience what they are listening to .
advertisement
advertisement
Because capital is a comemeral radio station advertisement
is used during the hour there were 4 waves of advertisement which was used in a
gap of about 4 or 5 songs. During the time I was watching a total of 17 songs were
used. These advertisements consisted of adverts that are aimed at the ages of
16 to 25 these adverts were about voting and new jobs this is because their is a lot of unemployment for young people and they are trying to interest into politics and telling them how to vote. They have done this because that is what youn people need to know about.
songs
the songs that was played was all modem music that have been
in the recent charts in the last month or so . These songs included wake me up,
light it up and wild. All of the songs that was played are pop and R&B
music and all of the artist are all well know like Jessie J Lawson and Jason Derulo.
During the hour that i was listening to a total of 14 songs are played. The
song the talk ratio was about 60:40. I found that the songs that was played were to repetitive the same songs that our on all day every day so when I make mine I will make a mixture of old and new music .
Presenters language
The presenter that was on when I was listening to capital
was called Pandora she was very enthusiastic about everything she says. She uses
lots of slang and talks very informally since she is talking to young adults. When
she is talking she explains about a completion about what you can win and how
you enter. But the main thing she does is intrudes the next song. I thought the
presenter was good because she kept me interested and made me want to listen to
the whole program.the presenter talks directly at the lisner . All of the persenters that are on the radio are at the same age range as the audice because it will appeal to them more .
News
During the hour they had one news report that talks about
local news in the area like the slave in Eccels and local sports news. It also had e travel news from the Manchester area.
because it is aimed at my target audience the presenters language and the type of music would interest me.
because it is aimed at my target audience the presenters language and the type of music would interest me.
Songs
here was 12 songs that were played the songs where mainly
old music that are about 40 to 50 years old some of these songs included rescue
me , stand by me and a song from Elvis . all of the songs that was played where
calming music . the sons that are played o the radio station are good for older people but I will not be using this music in my radio program because dose not appeal to people my age range .The songs that was played was music that the audice would of lissend to when they was in thier 20s by playing these music it will give them memerys of when they was younger. Also even though it is aimed at the older audice it will still play new music as long as it fits in to the gener of the radio station like when I need a dollar came out it was played on smooth radio .
Station IDs
During the hour that I was listing to the radio the station
ID was played 13 time this was done after every song , It was also used before
and after the advertisement. They need to have the advertisement played every 5
minutes legally to show what station they are littering to. And to permote the radio station.
Advertisement
22 advertisement was used in the hour that i was listing to
these was split up into 4 different advertisement brakes with about 6 adverts
in each brake . the advertisement included things about health insurance and
how to make life cheaper by having discounts .These advertisment was used because at the age they are at they will probly need to star thinking about leaveing things behind of thier chillderen and also to make thier liveing exspeces cheeper.
News
The only news that was on was travel news but the problem
about that the show that was on was a repeat so it was travel report from two
days before I herd it . the news was mainly about court cases and crime that is haponing in England.
Presenters language
The way the presenter was talking was formal as if they were
talking to a 50 year old. The man that was talking was an older man who I image
was about 45 years old he had a very calming voice that is good because it
suits with the style of music. He talks a little bit about the House of Commons
this is because older people will probably be more interested in politics than
younger people. But the main thing the presenter did was introduce the next song.
The persenter talks directly to the listner and tells them to interact with the radio station by tweeting in songs that they want to be played ont the radio and most of the time he would give them a shout out and play the song as long as it is the same type of music that is played on the radio .
Although I enjoyed the style of the station and the voice of
the presenter I would not listen to smooth because I do not like the type of music.